Holiday Inn Club Vacations Incorporated

Management Team

There’s nothing more exciting than an organization that’s eager to innovate to meet new consumer needs. There’s a larger, younger generation that travels more and prefers experiences over things. And they’re just beginning to have kids! The future of timeshare is extraordinary, but we must redefine our complete brand experience to appeal to this generation of digital natives.
–Denise Godreau

Denise Godreau

Chief Brand and Innovation Officer

Denise is a member of the executive leadership team, responsible for driving cross-functional collaborative innovation in research, data mining, branding, product design, communications and digital technology to accelerate growth among new consumer segments. She has worked at Fortune 500 and startup companies in both the U.S. and abroad, developing a deep understanding of the global consumer and marketplace.

Previously, Denise was the Chief Marketing Officer for SeaWorld® Entertainment, leading its global branding efforts. Her past experience also includes Disney Parks, where she began as the Director of Marketing for Disney Vacation Club®. She progressed to lead all marketing efforts as the Senior Vice President of Marketing for the Walt Disney World® Resort, where she was responsible for strategies that drove record attendance and occupancy for theme parks, hotels and waterparks. Following this success, Denise joined a startup team to create the new online Brandman University in Southern California and, later, the new mega-resort Baha Mar® in Nassau, The Bahamas. Earlier in her career, she worked for the international divisions of Procter & Gamble, Pizza Hut® and Blockbuster® Entertainment.

Denise has a Master of Business Administration from Harvard Business School and a Bachelor of Science in Economics from the Wharton School at the University of Pennsylvania.

She has won several awards throughout her career, most notably The Don Quijote Award from the Orlando Hispanic Chamber of Commerce and the Top 100 Diverse MBA from Diversity MBA magazine. She is an advocate for people with intellectual disabilities, earning awards for her volunteer work. In her spare time, Denise enjoys distance running and has completed six marathons.