Management Team

Consistent messaging through well-built channels is the solution to powerful branding and successful corporate culture.
–Stacey Sutherland

Stacey Sutherland

Vice President of Corporate Communications and Brand Services

Stacey leads the Corporate Communications and Brand Services divisions of the company, which strive to deliver clear, consistent and creative messaging to convey the essence of the Holiday Inn Club Vacations experience. In this capacity, she also directs the community support and philanthropic efforts of Orange Lake Resorts, and is a member of the Board of Directors for Give Kids the World.

Guiding her in-house team of communications and creative professionals, Stacey develops integrated internal and external communication strategies that effectively convey the company's mission, values and product offerings.

Stacey leverages more than 25 years of experience in the creative field and timeshare industry, beginning her career at Vistana Resort (now Starwood) in 1988 within Corporate Communications, and later focusing specifically on sales and marketing communication strategies.

Prior to joining Orange Lake Resorts, Stacey developed sales, marketing and owner collateral for many resorts within the timeshare industry for several years as a consultant. She joined Orange Lake Resorts as Senior Director of Marketing and Strategy Services in 2005, where she led her teams to refine, establish and implement a unified corporate branding strategy and marketing campaigns to drive consumer awareness and support the company’s continued expansion. She was promoted to Vice President in 2006 and in 2008, played an integral role in developing the Holiday Inn Club Vacations brand strategy.

Stacey is a graduate of the Art Institute of Ft. Lauderdale. She is a long-standing member of the American Resort Development Association and serves as a member of their Communications, Awards and Meetings committees.