Consistent messaging through well-built channels is the solution to powerful branding and successful corporate culture.
Stacey oversees the Corporate Communications and Brand Services divisions of the company, which strive to deliver clear, consistent and creative messaging to convey the essence of the Holiday Inn Club Vacations experience. Stacey guides her in-house team of communications and creative professionals to develop integrated internal and external communication strategies that effectively convey the company's mission, values and product offerings.
Stacey leverages more than 25 years of experience in the creative field and timeshare industry. Her early career began at Vistana Resort (now Starwood) in 1988 within Corporate Communications, and later focused specifically on sales and marketing communication strategies.
Prior to joining Orange Lake Resorts, Stacey worked as a contractor from 2000-2005 developing sales and marketing collateral and owner materials for many resorts within the timeshare industry. After joining the company as Senior Director of Marketing and Strategy Services in 2005, she led her teams to refine, establish and implement a unified corporate branding strategy and marketing campaigns to help drive consumer awareness to support continued company expansion. She was promoted to Vice President in 2006 and in 2008, played an integral role in developing the Holiday Inn Club Vacations brand strategy.
Stacey is a graduate of the Art Institute of Ft. Lauderdale. She is a long-standing member of the American Resort Development Association and serves as a member of their Communications, Awards and Meetings committees. Stacey is a member of the board of directors of Give Kids The World.